Radio Advert

I then had to analyse a radio advert to see if there were any similarities in the styles of advertising that haribo  use.

The style of the radio advert was  humor Because it uses children’s voices but are telling people what they like about the product so this makes it funny and make you laugh.

The overall message in the ad was  that the makes off haribo telling us  about the product and that it’s for adults and kids too because its trying to broaden its target audience in stead of restricting it to one audience.

What types of voice/s were used in the advert? they use male and female children voices that have British adverts because its a British product  so they used British voices.

What tone of language was used? The tone of language in the advert was jokey as this blended in with the style of the advert because It use a jokey style because it uses adult but with children voices which as it says above adds to the humour.

Was there a tagline or slogan in the advert? they used their iconic logo Kids and grown up love them so happy world of haribos.

How many times was the product or company name mentioned?   they mentioned it twice once at the beginning and once at the end to remind you what product they are advertising so you don't forget what the advert is about.

Was there any contact details mentioned? they mentioned the website in the advert to tell you where you can go to get that product.

What music or sound effects were used?they used childrens voices because it adds to the humour of the advert and it makes us go aww because its cute because they're kids.

What is the main purpose of the advert?  the main use of the advert is trying to Promoting haribos to try and get you to buy the product

Why do you think the advert was good or why do you think it wasn't very good? It was very good because it uses humour to try and get you to buy the product which is very effective in advertising the product and it also uses nurture because it uses childrens voices which makes you go awww.